Vice: The Data That Turned the World Upside Down

Quick post this: one of my favourite articles and I’ve been sharing it with everyone. It’s an intriguing read over on Vice about the audience targeting behind the Trump and Leave EU campaigns, employing Facebook advertising to deliver specific messages to specific audiences based upon behavioural understanding of each individual.

Click here to read it on

Powerful stuff, let me hear your opinions in the comments below.

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