All PR is good PR right? I’m not sure this is… or that it will increase Pepsi consumption. Pepsi has succeeded in uniting the world… but not in the way it wanted. The global brand’s latest advert, posted to YouTube on Tuesday featuring Kendall Jenner, sees attractive young people holding protest signs with generic pleas…
Hi, I’m Jonny Sadler – a social media and digital marketing consultant.
Brand Positive is my approach to marketing – driving positive interactions between brands and consumers in the connected social environment.
In creating social content, campaigns and web platforms with this approach, audiences are entertained and engaged to take action and build advocacy.